Offline/Online

Online Marketing efforts coupled with a creative offline strategy is a fact more companies are buying into these days. Many small business owners have discovered the benefits of displaying their URLs in print Yellow Pages.
The data demonstrates that digital and traditional media complement each other and echoes the mix of platforms consumers use when researching purchasing decisions.

SWOT it

I think every analyst out there should have a poster like this hanging right in front of their face (o.k. I just pinned mine 2 min's ago!). Unless every thought on that grid is not worked out, no amount of information on what happens to a business is ever worth it.

Simple equation= Fantastic results

Just in case my image is unreadable,

Internal Origin/ are attributes of the organization
External Origin/ are attributes of the enviorment
Helpful/Harmful to achieving the Objective

Prognatus Iterum : Born Again

Try saying that thrice! After listening to a clients concern over a meeting today..I took a marker and scribbled 'prognatus iterum', of course amusing them with my obscure Latin knowledge and driving home the only point of the presentation. Companies of all size find themselves (and their core brand identity) being constantly on the move, either to evolve or completely re-tool everything. Reshaping a strategy by a simple idea "why us?"
The next day I printed out small cards with that question and handed them out to every employee in the company. Even their two interns and the Accountant wasn't left out of the exercise. At the next round table meeting, an intense brainstorming session with all the employees, lead to quite a few interesting observations.
Its interesting that along with all the website metrics I had collected that human insights varying from usability to productivity, gave us an invaluable clue as to how the Rebirth must begin.

SMO: Where's the Beef?

So the Buzz is all Social Media Marketing and we even have a buzzword for it SMO (Social Media Optimization). The one problem I currently face, and I'm sure many of you have encountered at various times, is explaining and convincing the client the 'New World Order' in marketing strategy. We have never been at any point, in all our human existence this connected to each other..and that to around the world. The context and metrics are still being sorted and evaluated, to merge different ideas and paths along the way. As we go along, I will try to bring examples on this blog to show successful SMO strategies.

Social Media Marketing Video

This Presentation video explains in simple detail how Social Media will play an increasing role in any Marketing Strategy.


(anybody craving ice cream?)