Prognatus Iterum : Born Again

Try saying that thrice! After listening to a clients concern over a meeting today..I took a marker and scribbled 'prognatus iterum', of course amusing them with my obscure Latin knowledge and driving home the only point of the presentation. Companies of all size find themselves (and their core brand identity) being constantly on the move, either to evolve or completely re-tool everything. Reshaping a strategy by a simple idea "why us?"
The next day I printed out small cards with that question and handed them out to every employee in the company. Even their two interns and the Accountant wasn't left out of the exercise. At the next round table meeting, an intense brainstorming session with all the employees, lead to quite a few interesting observations.
Its interesting that along with all the website metrics I had collected that human insights varying from usability to productivity, gave us an invaluable clue as to how the Rebirth must begin.

SMO: Where's the Beef?

So the Buzz is all Social Media Marketing and we even have a buzzword for it SMO (Social Media Optimization). The one problem I currently face, and I'm sure many of you have encountered at various times, is explaining and convincing the client the 'New World Order' in marketing strategy. We have never been at any point, in all our human existence this connected to each other..and that to around the world. The context and metrics are still being sorted and evaluated, to merge different ideas and paths along the way. As we go along, I will try to bring examples on this blog to show successful SMO strategies.

Social Media Marketing Video

This Presentation video explains in simple detail how Social Media will play an increasing role in any Marketing Strategy.


(anybody craving ice cream?)