Try saying that thrice! After listening to a clients concern over a meeting today..I took a marker and scribbled 'prognatus iterum', of course amusing them with my obscure Latin knowledge and driving home the only point of the presentation. Companies of all size find themselves (and their core brand identity) being constantly on the move, either to evolve or completely re-tool everything. Reshaping a strategy by a simple idea "why us?"
The next day I printed out small cards with that question and handed them out to every employee in the company. Even their two interns and the Accountant wasn't left out of the exercise. At the next round table meeting, an intense brainstorming session with all the employees, lead to quite a few interesting observations.
Its interesting that along with all the website metrics I had collected that human insights varying from usability to productivity, gave us an invaluable clue as to how the Rebirth must begin.
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