Characteristics of Strong Value Propositions
• You must differentiate your offer from your competitors’ offers.
• You may match a competitor on every dimension of value except one.
• You need to excel in at least one element of value.
• In this way you become the best choice for your optimum customer.
• There is a difference between the value proposition for your company and your product. You must address both.
Crafting a value proposition requires substantial reflection on what is unique about your company and your products and services.
Challenge: If you had just 10 words to describe why people should buy from your company instead of another’s, what would you communicate
Identifying this core issue is the key to crafting any Marketing Strategy!
Sunday, July 19, 2009
reBlog from socialmediatoday.com:
I found this fascinating quote today:
“….. One leading argument has been that some Twitter applications on mobile devices load pages within the application, rather than using an external browser, and so aren’t getting registered by Google Analytics. Also, some mobile browsers might not process JavaScript. I could see at least four iPhone-based requests like this. But there were plenty of other requests that appear to be from full-fledged desktop-based browsers. Why weren’t they showing up?
One clue is that of the 34 requests, only 5 of them contained “referrer” data, information that some browsers pass on that indicate how they found the page in the first place. For Google Analytics (or ANY analytics program) to properly indicate how much traffic a particular site is driving, it needs as much referrer data as it can get.”
socialmediatoday.com, Jul 2009
You should read the whole article.
Thursday, July 2, 2009
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