Comment on Value Propositions

Characteristics of Strong Value Propositions
• You must differentiate your offer from your competitors’ offers.
• You may match a competitor on every dimension of value except one.
• You need to excel in at least one element of value.
• In this way you become the best choice for your optimum customer.
• There is a difference between the value proposition for your company and your product. You must address both.
Crafting a value proposition requires substantial reflection on what is unique about your company and your products and services.
Challenge: If you had just 10 words to describe why people should buy from your company instead of another’s, what would you communicate

Identifying this core issue is the key to crafting any Marketing Strategy!